With a reductive approach to his craft, Brad Ascalon believes in design that is uncomplicated, rational and manages to find the perfect balance of form, function and concept. This philosophy coupled with his strategy-driven approach to design has made Ascalon widely regarded as one of the leading American designers of his generation.
Founded in 2006, Ascalon’s studio has collaborated with such global brands as Carl Hansen & Son, Haworth, Kimball International, Ligne Roset, Bernhardt Design, Restoration Hardware, Design Within Reach, Nude Glass, Skandiform, L’Oreal and many others.
Immersed in the world of art and design from an early age, Ascalon is a third-generation designer who attributes his passion for creating to the two generations before him who instilled in him the values of craftsmanship, materiality and rigor.
In addition to his design practice, Ascalon teaches graduate level design courses at the renowned University of Pennsylvania as part of the school’s IPD (Integrated Product Design) program, a curriculum that bridges the university’s schools of Architecture, Design and Wharton School of Business.
Ascalon and his wife live and work in Manhattan, as well as the bucolic North Fork of Long Island, NY.